Web Design & Development
Balancing branding and usabilityLooking After Your Brand Online
At WPM we know how important your company’s brand identity and values are to you. We also understand the Internet and how users interact with it.
For many companies there is a temptation to directly reflect their offline marketing materials online rather than appreciate that it is a different medium with its own set of rules of customer engagement and interaction.
WPM’s talented team of highly creative and passionate designers will design a site that marries your brand and its values to engaging and intuitive site design.
Usability and Navigation
Many sites suffer from too much emphasis being placed on demonstrating design capabilities at the expense of sound delivery, usability and navigation.
At WPM we understand website design and the positive – and negative – impact it can have on your users and their behaviour.
That is why we ensure all our sites follow key usability guidelines.
Staying Fresh and Relevant
To maintain interest in your site you need to provide users with a fresh information and content on a regular basis.
All WPM sites are built with browser–based content management systems, providing ongoing value to the client by giving them full control over their site
Our CMS provides:
- A simple to use web interface with no technical knowledge required
- Accurate and efficient content authoring
- Dynamic presentation of information without the cost of an external agency
- Acceleration of time to market for new products
- Relieve pressure on scarce & expensive IT resources
- Reduce the cost of communication with partners, suppliers and customers
- Improved short, medium and long term return on investment
FACT! – It’s estimated that 10–20 seconds is all the time your website has to grab the attention of the user, communicate your product/service offering and entice them to interact with the site.
